Everything You Need To Know About Squarespace Templates
With over 40 plus Squarespace templates, you have many options to choose from. To help make your decision, here is everything you need to know about Squarespace templates to get started. It's time. You've put together a website plan and understand the basics of the Squarespace web design process.
Now you must make a decision on what Squarespace template to choose.
One of the many reasons I use Squarespace is because of its templates.
With over 40 plus templates to choose from, there are several options that could fit your needs. But what is that perfect template for your website?
Often when we have several options to choose from, we get caught up in researching for hours and end up making no decision at all in the end.
I'll admit to doing this pretty often.
Like when I'm...
Buying new shoes online.
Deciding where to go out to eat with my girlfriend.
Picking what movie to watch on Netflix.
The same thing can happen when it comes to picking a Squarespace template.
But, I have learned a solid website plan and understanding your goals and target audience will help guide your decision.
If you haven't put together a plan, I recommend doing it before moving forward with choosing a template.
Recommended reading:How to Create a Website Plan That Will Get You Big Results
When you have a plan put together, you can move forward with picking a template.
To speed up your decision process, I've put together everything you need to know about Squarespace templates.
This post includes a complete overview to help you choose the best template for your website. From new and popular templates to template comparison charts, you'll find everything to help make your decision a breeze. Jump to a section:
What is a Squarespace Template?
A Squarespace template is the foundation of all Squarespace websites.
Think of templates as the body that dictates the style, functionality and look of your website.
When you add different pages and content you'll add it on top of the template's structure.
What's Included in Squarespace Templates?
All templates come with the following features:
Regular Pages - Allows you to create a page from scratch on any template
Collections - This means any template has the ability to create a blog, shop, calendar of events, cover pages, images, and music.
CoreCommercefeatures - Each template can display and sell physical or digital products.
Fonts and colors - All templates let you customize your site's fonts and colors
Content management features - With any template, you'll have access to all Squarespace's built-in tools.
What's Not Included in all Squarespace Templates?
The following features differ from template to template:
Styletweaks - Each template can be customized differently depending on its style and layout.
Collectionpageoptions - Although each template comes with collection pages, each one differs when it comes to special features and styling options.
Index Pages - Only certain templates support index pages - A collection of pages displayed on one web page.
Demo content - Demo content is for inspiration when building your site. Each template comes with different pre-populated content to help you get started.
Headers, footers, and sidebars - Only select templates come with headers, footers, and sidebars.
Banners and background images - You can add image banners and background images to most templates. Although, some templates support extra styling and customization features.
What is a Squarespace Template Family?
Template families are templates that have the same structure and functionality but can look very different from one another.
For example, the Bryant template is part of the Bedford template family.
Bedford is for non-profits and small businesses where Bryant is for real estate companies.
Here is a list of Squarespace templates by family:
Aviator Family - Aviator and Aubrey
Bedford Family - Bedford, Anya, Bryant, Hayden
Brine Family - Brine, Aria, Basil, Blend, Burke, Cacao, Clay, Ethan, Fairfield, Feed, Foster, Greenwich, Hatch, Heights, Hunter, Hyde, Impact, Jaunt, Juke, Keene, Kin, Maple, Margot, Marta, Mentor, Mercer, Miller, Mojave, Moksha, Motto, Nueva, Pedro, Polaris, Pursuit, Rally, Rover, Royce, Sofia, Sonny, Sonora, Stella, Thorne, Vow, Wav, and West
Farro Family - Farro and Haute
Montauk Family - Montauk, Julia, Kent, and Om
Pacific Family - Pacific, Charlotte, Fulton, Horizon, and Naomi
Skye Family - Skye, Foundry, Indigo, Ready, and Tudor
Tremont Family - Tremont, Camino, Carson, and Henson
York Family - York, Artesia, Flores, Harris, Jasper, Jones, Lange, and Shibori
How to Choose A Squarespace Template
When it comes to deciding which Squarespace template to choose, keep these 4 things in mind:
You can always switch templates - Starting with a template that's right for you from the start will make designing your website easier. But if you decide a template isn't right for you, you can always preview a new template or switch it completely. For more information, learn more about switching templates in this article.
The primary goal of your website - Is the primary goal of your website to attract traffic, generate leads or drive sales? Once you determine your primary goal, select a template that will help you achieve that goal.
The types of content you want to present - Do you have a lot of photos, and videos you want to include on your website? Or will your site feature more information and text-based content? Choose a template that will showcase your content in the most appealing way.
How have others used the template? The best ideas often come from others. A good place to start is looking at Squarespace’s customer's examples. I’ve also put together 73 Squarespace website examples you can use for inspiration.
For more information, visit this article from Squarespace on choosing the right template.
New Squarespace Templates For 2018
Squarespace released 8 new templates in 2018.
Kin is a newsletter styled template for events and special occasions.
A simple and bold invitation template designed for parties, weddings, and other festivities.
Designed for fitness professional and health specialists that are looking for new clients.
Impact features large banners images and bold calls to actions. A great option for non-profits and other organizations with a cause to share.
Blend is great for restaurants, cafe's and other local food and drink businesses.
A single page, text-based template that highlights your expertise in one location.
Pedro features large video backgrounds and images to encourage visitors to explore your products and buy them online.
Vow is a template designed to showcase special moments like weddings and other milestone moments.
The Top 5 Most Popular Squarespace Templates
These are the top 5 most popular Squarespace templates chosen by its users.
Bedford is one of my favorite templates. The template is for small businesses and non-profits. But, it's wide range of features and strong call-to-actions make it a template for any type of business.
Montauk's clean layout and customization options make it a favorite for photographers and creatives wanting to present their work online.
Avenue comes with a clean, grid-based layout. It's a popular choice for designers, photographers and artists to showcase their work in a professional way.
Five is for small to mid-sized businesses. Its dynamic layout and customization options give it a professional appearance that businesses strive for.
Horizon is a one-page web design experience for bands and artists. Although its simplicity and easy navigation make it a popular choice for many types of businesses.
Rally empowers bloggers to share their content in visually appealing ways.
Skye is a magazine style template for bloggers that make consuming content easy with a grid-based layout.
Tudor is another magazine style template for bloggers that comes with a collapsible side panel navigation.
Farro lets bloggers publish their content in fashion with bold imagery and text.
Check out these other blog templates for more inspiration.
Squarespace eCommerce Templates
Every Squarespace template has the capability to start an online store, but some are designed with eCommerce in mind.
Brine is one of the most flexible templates Squarespace has to offer. This template lets online stores showcase their products in unique and creative ways.
Galapagos is the most popular eCommerce template. It presents products on grid layout so customers can find exactly what products they are looking for.
Clay comes with a shoppable blog layout and landing pages that engage customers to buy their products.
Hyde presents featured products in a big and bold way with full-bleed landing pages.
Check out these other eCommerce templates on Squarespace for more options.
Squarespace Photography Templates
Squarespace gives photographers creative ways to display their work with the world. Here are some templates designed for photographers.
Lange features full-bleed images and landing pages for photographers who want to make a bold impression.
Avenue comes with a clean and minimal grid-based layout, giving it a timeless look.
Wexley's homepage gallery layout gives photographers a dynamic way to showcase their work.
Montauk is the most popular template for photographers. It features a clean layout that lets photographers share their work in a professional way.
Check out these other photography templates on Squarespace for more.
Squarespace Small Business Templates
Small businesses need a way to present their brands online in a clean and professional way. These templates are made to help small business do just that.
Bedford is one of my favorite templates. It offers a wide range of features that helps any type of small business reach their business goals.
Five is a template for small to mid-sized businesses that want a clean and dynamic layout.
Harris gives small businesses an easy way for potential clients to learn more about their services and how they can help.
Pacific lets small business create long scrolling pages with background images and full-width galleries.
Jasper helps small businesses give a visual summary of their projects with a homepage portfolio layout.
Check out these other small business templates on Squarespace for more options.
Squarespace Template Comparison Charts
Use these template comparison charts to help narrow down your template choice.
Squarespace Comparison Charts from Squarespace - These charts sort templates by page types, site layout, mobile options, blog pages and gallery pages.
Squarespace Template Comparison Chart from The Paige Studio - This is a custom template chart designed by The Paige Studio, a Squarespace web design and branding company. The chart compares templates by flexibility, navigation options, and other features.
Squarespace 7 Template Comparison Chart from Using My Head -Using my Head, a website consultancy run by Miko Coffey, created this comparison chart to breakdown template features by template family.
Get Started and Choose Your Template
It's time to get started with choosing a template. Now that you know everything you need to make a decision, go to Squarespace's template page, pick a template and start building.
Share in the comments below what template you decided to go with. Still struggling with which template to choose? Let me know and I can help point you in the right direction.