9 Reasons Why You Need to Build Your Website on Squarespace
Every small business owner or entrepreneur needs to build their website using Squarespace because of 9 specific reasons. My first experience with web design was an exciting but stressful time.
I remember my first opportunity I had to create a website for a client in college. I was at a networking event and a friend of mine grabbed me and said they met someone looking for a website. At the time I was going to college for Interactive Web Management, a degree in digital marketing and web design.
I walked up to a gentlemen from an insurance company and we started talking. His wife was looking for a new website for her health and nutrition company and asked if I could help. I accepted the job.
Did I know a thing about web design and coding? Nope.
Was I freaking out wondering what the hell did I get myself into? Yup!
If you don't know a thing about web design, it can be overwhelming.
At the time, I was thinking to myself:
- I don't know a thing about coding
- How do I even get a website published on the internet?
- This is going to take up a lot of my time
- I'm not up to date on the latest web design trends and best practices
But then I stumbled across Squarespace, a do-it-yourself website builder. I started a free trial and learned how simple it was to create a beautiful website without knowing a line of code. My doubts disappeared and I was hooked.
I used Squarespace to launch my first website, and have continued to use it for building my clients websites along with my own projects.
Squarespace is the perfect solution for non-technical users looking to build their websites.
I recommend every small business owner or entrepreneur SHOULD build their website using Squarespace because of the following 9 REASONS.
(In no way I am endorsed by Squarespace or getting paid for promoting their product. I am recommending their product based on my experience using it and what I feel is best for small business owners and entrepreneurs to build their websites.)
What is Squarespace?
Before I get into why I recommend you use Squarespace to build your website, it's good to have a quick understanding of what it is.
Squarespace launched in 2003 and has grown ever since, gaining over a million customers over the years. Everyone from local artists and restaurants to entrepreneurs and some of the world's most iconic brands use Squarespace to build their websites.
Since it's launch, Squarespace has made beautiful products that are design-driven, user-friendly, and performance focused. Helping people share their stories and create an impactful, stylish, and easy to manage online presence.
Squarespace's all-in-one website platform includes:
- Web hosting
- Logo design
- Photo galleries
- Search engine optimization
- Web analytics
- 24/7 support
Squarespace is the website builder I used to design my first website and remains my go-to platform for building and growing my customer's websites.
9 Reasons Why You Need to Use Squarespace for Building Your Website
Now that you have a basic understanding of what Squarespace is, let's get into why I recommend you use it to build your website.
1. It is an All-In-One Solution
Squarespace comes bundled with all the solutions and features you need to build your website. It provides domains, web hosting, templates, eCommerce, blogging, SEO, photo galleries, analytics and more.
The biggest benefit of this? Time and money.
Having everything bundled into one central location is going to save you from headaches down the road.
With other platforms like Wordpress, the basic process of building your website goes as follows:
1. Register your domain with a domain provider 2. Find a hosting package 3. Choose a free theme or buy one from a third-party 4. Search for and install free or paid plugins to make certain parts of your website work.
After it's all said and done, the time and money you spend on this will add up over time.
Whereas Squarespace makes it easy to get your website up and running in minutes.
2. Drag and Drop Builder
Known for its drop and drag website builder, Squarespace lets you place content almost anywhere you want without touching a line of code. A huge plus for any non-technical person wanting to build a website on their own.
The platform makes it easy for users to add text, pages, photos, blog post, videos and other widgets. Giving you the control to maintain and update a website on your own without hiring a developer.
Squarespace has made their user interface very intuitive so that anyone can use it. Meaning you won't have to take a ton of time learning a new tool.
The best way to get a feel for Squarespace and how its drop and drag builder works is by starting a free 14-day trial. This will give you some experience before you get started on your own project.
3. Beautiful Designed Templates
In today's online world, first impressions count. Your website is your 24-hour salesperson and is most likely the first place customers will find you.
Having an outdated, non-responsive and poorly designed website is no longer an option.
A modern website needs to have a simple, easy to navigate and beautiful designed interface. Whether you are an attorney, restaurant, manufacturer, or photographer.
This is where Squarespace shines. They have over 40 beautiful designed templates for you to choose from. Each template is made for you as a starting point - giving you hundreds of customizable features to style the look and feel of your website. Helping you and your brand stand out from the crowd.
Squarespace has templates for different categories depending on your type of business. Some of these include:
- Online stores
- Health and fitness
- Creative services
- Food and drink
- Professional services
- And more
To get started, browse through these selections of templates, pick one and start making it your own.
4. Responsive Design
In April 2015, Google released a significant mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
With mobile accounting for more than half of all website traffic, having a website that performs across any device and screen size is more important than ever.
Luckily, every Squarespace template comes with responsive design. Each template includes a unique mobile experience that fits the style and feel of your website. Making your content look great on any device. Great for both Google and your website visitors.
5. It is More Affordable Than You Think
When it comes to picking a plan for your Squarespace website, it's more affordable than many people think.
With plans ranging from $12-$40 a month, Squarespace has affordable pricing depending on the type of website you want to build.
At first, this might seem priced a bit on the higher end for some. But, when you add up the time and money spent on purchasing a domain, hosting provider and theme with other website builders, Squarespace comes out on top in the end.
6. Peace of Mind
As a small business owner or entrepreneur, you have a million things going on throughout your day. You don't have time to update your website's security features, plugins or widgets.
With Squarespace, all updates are tested automatically and pushed to your website. Meaning they take care of the behind-the-scenes work when it comes to managing and updating your website. This gives you time to focus on more important things when it comes to running your business.
7. Built-in Search Engine Optimization
Driving traffic to your website is one of the most important things for any business trying to get found online. Squarespace helps you get found on the web with built-in search engine optimization (SEO).
SEO elements like site descriptions, page descriptions, custom URL's, responsive design, and search friendly formatting are easily managed in Squarespace's website builder.
Also, each website comes automatically with a generated built-in sitemap. This helps Google to crawl, understand, and rank a website. Learn more about understanding and executing SEO in Squarespace here.
8. Award-Winning 24/7 Support
When you are first starting with Squarespace, you are going to run into some challenges.
Customer support at Squarespace is available 24 hours a day, 7 days a week, ready to answer your questions. Their support team does an awesome job of responding quickly and insightfully, helping point you in the right direction.
Squarespace also offers helpful articles, video tutorials, live chats and a community forum in their help center.
9. Room to Grow
For most small business and entrepreneurs, growth is essential. Squarespace gives you a platform that you can start with and grow as your business grows.
Squarespace is designed with its audience in mind, and today some of the world's most well-known brands build their websites on it. Take a look at some of their most well-known customers.
Getting Started with Squarespace
When it comes to the decision of building your website, you have a lot of good options to choose from.
But if you are an inexperienced web designer like I was with my first project, I recommend Squarespace as the best solution for you.
Their platform is design-driven, user-friendly, and performance focused. With Squarespace, every small business owner or entrepreneur CAN be a web designer.
And that's why I recommend you should build your website using Squarespace.
To get started with Squarespace, you can start a free 14-day trial. Simply select a template and start seeing the benefits of using their platform to build your website.
Questions About Squarespace?
What are your thoughts on Squarespace? Are you using it right now? Are your comparing it to other website builders? Leave your questions or thoughts below and we can chat more about using Squarespace.